When Broadway Advisors was retained as financial advisor to this health and beauty-aid manufacturer, they were losing customers which was leading to significant operating losses, experiencing customer service issues as a result of product names, and were missing delivery deadlines.
A. Masse met with key retail customers to restore faith in the company’s ability to meet delivery dates, packaging requirements and addressed consumer complaints regarding product names and descriptions.
In addition, he rebuilt the corporate infrastructure and focused management on stabilizing short-term cash by increasing sales, bringing accounts receivable collections current and re-negotiating key contractual payments.
Within months, the deficit was reversed, customers returned and the company attracted a lucrative buy-out offer.